Welcome email 1 - Discount for signing up (sent immediately after entering email at the Landing page)
Welcome email 2 - What they can expect and social media plug
Welcome email 3 - founding story to relate to customers
Sales email - Membership discount for the new year
Sales email - Miss you discount (sent after 1 month without a purchase)
Website Copy
Landing Page
Product Description - Apparel
Product Description - Beverage/Wine/Spirits
Social Media
